TREX with Rex

The TREX with Rex Instagram campaign was designed for and proposed to a work and safety gear company based in St. Paul, MN. Intended to broaden the client’s target audience, the campaign illustrates a specific use for wearing TREX Ice Traction Devices. The message chosen — wearing TREX on a dog walk during winter can prevent slips and falls — targeted dog owners and enticed them with an interactive giveaway. Products for the giveaway were selected to cross-promote several popular brands, including 2 dog-oriented companies, which would allow the client to tap into a larger pod of users.